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Fresh Mornings, a breakfast eatery, is suffering from poor employee customer service skills. Fresh Mornings' failure with CRM is the result of approaching CRM as
Fresh Mornings, a breakfast eatery, is suffering from poor employee customer service skills. Fresh Mornings' failure with CRM is the result of approaching CRM as a project rather than an overall company strategy. Select one: A. promotion O B. marketing C. comprehensive . D. software Next page
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
