You are kindly requested to define and to discuss the concept of co-branding (or collaboration) in 2 to 3 pages.

To complete this assignment, you are asked to provide five different sources of references (e.g. a book, journal article). Please make sure to paraphrase all the retrieved information. This assignment will be graded according to the following written communication rubric in table 1.

The referencing should follow the APA referencing style. For more information on referencing, you can refer to the APA referencing tutorial available at http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx