You are planning to launch a touristic service in Montreal. You are located in the old port and your service is to provide a half day cruise in the Saint Laurent river. Your service will include an entertainment program, a full course meal and a drink. You haven't decided yet about the details of your service such as what type of music or entertainment program, what type of cuisine for the meals. Also, you are still considering possible options for your promotion campaign to communicate with your target consumer.

You want to estimate demand to determine the profitability of your business. Also you would like to find out what is the best way to introduce your service to the market.

a.What information you need to collect? Create list

b.What data collection method(s) you suggest to use and why?

c.What are the possible questions that you would like to raise in your research (for example survey)?

d.How you will forecast demand? What factors you should consider? Explain.