You are preparing a thanksgiving meal but forgot to get cranberries and decide to make a quick run to a Walmart store. After inquiring with a Walmart employee, you learn that they are sold out of cranberries. Frustrated, you leave to find it in another store and are likely to never return to Walmart. You share this story on social media and with all guests attending your thanksgiving party. The costs associated with the lost sale from you $($cranberries and likely future purchases$)$ plus the impact on Walmart's brand ties to what aspect of Inventory costs?

Carrying Costs

Holding Costs

Shortage Costs

$$ Ordering Costs