Question
You are recently hired as a marketing executive by KITKAT. One month ago the company newly launched the KITKAT ice-cream stick. What are the three
You are recently hired as a marketing executive by KITKAT. One month ago the company newly launched the KITKAT ice-cream stick. What are the three ways of promoting the product and present your findings. Please justify your suggestion.
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
