You are required to complete a comprehensive company analysis on any company that is trading on the Jamaica Stock Exchange. This analysis should be done using the tools to analyze a company as per the course outline:

i. Firms Competitive Strategies Cost leadership/differentiation/Focused; Porters Five Forces Model

ii. SWOT Analysis

iii. Porters Diamond Analysis

The analysis should include, but not be limited to the following:

1. An overview of the company, including its mission, vision, goals, values, etc.

2. A historical background to the company and any key events that would have helped to shape the companys current position.

3. Company Offerings products/services, level of demand and quality of products/services

4. An overview of the different competitive strategies and which is applicable to the company of choosing.

5. An analysis of the companys competitive environment as it relates to Porters Five Forces Model.

6. A SWOT analysis of the company of choosing.

7. An application of Porters Diamond to the company of choosing.