You are required to conduct strategic analyses for AUDI in Vietnam for this assignment. The name of the partner organization will be given in Week 1. You are required to conduct research for industry and media reports.

In this report, you are required to perform the following tasks:

1. Strategic Context: Describe briefly the background information of the organization. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets, and financial performance of the organization.

Macro-Environment Analysis: By selecting one of the PESTEL elements, conduct a macro environment analysis how the particular factor will likely impact the industry and organization in the near future. Your should provide critical and deep insights as possible. Foci should be placed on the identification of three indicators when analyzing the impact of the selected factor and its implications in terms of key opportunities and threats on the industry growth in the future. Draw your conclusion based on this analysis.

Industry Analysis: Undertake an industry (competitive) analysis using Porters 5-forces model. You are required to pay attention to the inter-connectedness of different aspects of the competitive forces, the links between the competitive forces and macro-environment and their overall impact on the industry and the organization selected. Draw your conclusions based on this five-force analysis.