1. You are required to demonstrate your understanding and application of service design principles, specifically focusing on the needs of vulnerable customers within a healthcare environment. You will be using customer persona and customer journey mapping techniques to identify and address the challenges faced by vulnerable customers throughout their healthcare experience. 
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3. Task 1: Customer Persona Development Create a customer persona for a vulnerable customer within a healthcare setting. This persona should represent a specific demographic or condition such as elderly patients, children with chronic illnesses, individuals with disabilities, or minority or disadvantaged populations such as indigenous populations or refugees. Your customer persona should include the following elements: Name and basic demographic information Background information (e.g., occupation, family situation) Healthcare-related needs, goals, and challenges Emotional and physical characteristics Preferred communication channels, and technology literacy Any additional relevant details.
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5. Task 2: Customer Journey Mapping Using the customer persona created in Task 1, develop a customer journey map that illustrates the end-to-end experience of the vulnerable customer within a healthcare environment. The customer journey map should include the following: Key touchpoints and stages of the customer journey Emotions, thoughts, and actions at each stage Pain points, challenges, and opportunities for improvement Possible solutions or interventions to address the identified challenges Any additional relevant details.
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7. Task 3: Service Design Recommendations Based on the customer persona and customer journey map, provide recommendations on how the healthcare service can be improved to better serve vulnerable customers. Your recommendations should consider the specific needs, challenges, and pain points identified in the customer journey map. Explain why your recommendations would be effective and how they align with service design principles.