You are required to develop a Marketing Mix with Strategies for every 'P' (Product, Price, Place, and Promotion) based on a company's product or service that you like or find interesting. In doing so:

a) Explain how your marketing mix aligns with the company's long-term objectives.

b) Explain what specific strategies the company could use for each 'P'.

In your answer, do not forget to include a short introduction, describing the product or service.

It's highly advisable to ground your analysis in the relevant literature. You need to support your answers with relevant evidence from your readings thus far and individual research.