You are required to undertake an individual written paper related to a particular organisation of your choice. The overall aim is to evaluate ways in whichchangeswithin this organisation'sMACRO environmentmight impact upon itsmarketing strategies and activities.

You will be assessed on your ability to:

Within an evidence-based scenario of apotential changein any of theMACRO environment forcesof your chosen organisation:

A)Critically evaluatethe company's strategies for:

• Sustainable competitive advantage
• Segmentation, Targeting and Positioning (STP), and
• Branding

B) Identify and critically assesstwo opportunities for growthwithin the organisation'sMACRO environments

C) Make clearlinksto themarketing theorythat underpin your work

D) Write a logical, well-presented, andaccurately referencedpiece of work