You are selling a fertigation augmentation system (i.e., to use an irrigation system to apply fertilizer). Your prospect, Trey, is a row crop producer in his mid-40s, with >1,000 acres under center-pivot irrigation.

Base Case: Trey is a high D on the DISC profile, a relationship buyer type, a late majority adopter, and is most likely operating on the social needs tier of the Maslow Hierarchy.

Assuming the base case, how would you first approach Trey to introduce your product? Tie in what you would do with each of his characteristics (e.g. I would make sure not to _____ because he is at ______ on Maslow). If Trey was on the security tier of the Maslow Hierarchy (but all other characteristics stayed consistent with the base case), how would you change the way you approach him to introduce your product? List a minimum of two (2) things.

1. If Trey was more of a business buyer type (but all other characteristics stayed consistent with the base case), how would you change the way you approach him to introduce your product? List a minimum of two (2) things.
2. If Trey was more of a high I on the DISC profile (but all other characteristics stayed consistent with the base case), how would you change the way you approach him to introduce your product? List a minimum of two (2) things.
3. If Trey was more of an early adopter on the adoption diffusion curve (but all other characteristics stayed consistent with the base case), how would you change the way you approach him to introduce your product? List a minimum of two (2) things.