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You are the Brand Executive of the dairy products department of Aarong. The company is planning to launch a low-fat yogurt for adults in December

You are the Brand Executive of the dairy products department of Aarong. The company is planning to launch a low-fat yogurt for adults in December 2021 and you have the responsibility to apply the conceptual theories

Question- For outdoor advertising- which 2 approaches would you apply and how? Justify in detail.

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