You are the brand manager for a new food company that has an innovative new drink that is targeted to healthy eaters. You have a budget of 5 million dollars to invest over 3 months (July- September 2020). Justify how you will partition this amount using direct marketing and sales promotions. Which forms of each type of promotional material you are using (i.e. direct mail, telemarketing, other media, direct selling, trade promotions, sampling etc.) and why. Include a monthly advertising schedule. The money does not have to be evenly distributed each month