You are the brand manager for asmall, butsuccessful, quick service restaurant called"Hot Dawg, its HotDogs!" You specialize in... wait for it... hot dogs. Todate, you have been very successful in your regional market. Sosuccessful, infact, that you are looking to expand your operations to a nearby region soon. While there are many factors that must go into thisdecision, one factoryou'd like to assess is how people in those markets assess"Hot Dawg, its HotDogs!"

You hired a local research company to survey residents of four nearby markets. Within eachmarket, the company asked people a series of survey questions. Using thosequestions, the marketing research company distilled the results into the following metrics.

LOADING...

Click the icon to view the metrics.

LOADING...

Click the icon to view the data for each of the potential markets.

Which region would benefit from a campaign getting the word out about"Hot Dawg, its HotDogs!"?

Top of Mind Overall Segment Population Sample Size Awareness Awareness Avg. Avg. Attitude to Avg. Attitude to "Hot Number Number Knowledge Quick Service Dawg, its Hot Dogs!" North City 13,000 300 20 28 50% 3.3 2.8 South City 17,000 250 18 27 30% 3.3 2.2 East City 20,000 300 16 22 70% 3.6 4.4 West City 12,000 250 11 22 70% 3.8 3.1