You are the brand manager of a new deodorant for men. You want to conduct primary research to determine if your target group likes the smell and performance of your new deodorant for men.

Recommend the best primary research approach to obtain this information. Explain why you have chosen that approach.

Question 2 2 Marks

You want to conduct secondary market research to investigate the market size of the energy drink/beverage industry in Canada. Where would you go to obtain secondary information on energy? drink/beverage industry? Explain why this secondary source would be useful to you in searching for market information. Reference: Pages 81-82

Question 3

Identify one possible ethical issue when conducting market research online. Explain why it would be an ethical issue. Reference: Page 97-98