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You are the brand manager of the Australian AMH Beef brand, and your company is exploring export opportunities, most likely in the Middle East. Explain
You are the brand manager of the Australian AMH Beef brand, and your company is exploring export opportunities, most likely in the Middle East. Explain some of the important crosscultural influences and considerations of consumer behaviour when marketing a new product in a foreign market. Provide information from journal articles and examples to support your answer. with reference
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