You are the Director of Branding in charge of marketing and branding for a fast-food restaurant that will open its first restaurant in 4 months' time. You have an important job to make sure the branding of the brand because the CEO wants to open 50 more restaurants after 1 year. The fast-food restaurant is called Gotz-D-Feelz Burgers.

It is up to you to make sure that the branding of the fast-food restaurant works, so that the CEO can successfully open the 50 restaurants after 1 year. You can use the 1 restaurant (opening in 4 months) to test your branding strategies.

Here is information you might need:

The fast-food restaurant will produce extremely low cost food products and sell at a very, very low price point.

There are many, many competition out there such as McDonald's, Arby's, Burger King, etc. Each of these fast food chains have their own specialties. For example, Arby's is famous for its curly fries. McDonald's does a little bit of everything. Burger King has the Whopper. All of these competitors are slightly higher in prices.

YOUR fast food restaurant, Gotz-D-Feelz Burgers will sell hamburgers, fries, soda drinks, and ice cream desserts. Remember, your restaurant will produce the food items at a very, very low cost. Thus, it can sell these items at a very low price point.

It will also sell licensed toys periodically.

It aims to have the fastest food-service time to provide customers with extremely fast service times. The objective is to increase the turnover of customers. So, instead of having customers spend 10 minutes in the restaurant, the concept is to make the customers spend only 5 minutes, so there are free tables and chairs for new customers. So, the turnover will be twice as quick, generating twice as much revenues in the same amount of time.

1- First, tell me 2 possible market segments that you would like to target using BEHAVIOURAL segmentation. These segments have to make sense for the fast-food restaurant.

2- Second, give me 1 reason why you chose those segments for each of the 2 targeted segments.

3- Use the provided information in this section about Gotz-D-Feelz Burgers.

Based on the 2 market segments you chose in question # 1, choose 2 of the pricing strategies for this name brand and tell me why you chose those 2 pricing strategies.