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You are the marketing manager for LGAustralia, responsible for the effective marketing of all white goods (washing machines, refrigerators, dryers, microwaves etc) sold inAustralia. Whatstrategies
You are the marketing manager for LGAustralia, responsible for the effective marketing of all white goods (washing machines, refrigerators, dryers, microwaves etc) sold inAustralia. Whatstrategies would you and the teamuse to reduce potential cognitive dissonance with these expensive purchases? An example could be to offer an extended warranty. List at least three strategies
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