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You are the marketing manager for Polestar Electric Vehicles in Australia. Do you think you currently have more advanced technology (longer range, better batteries,

You are the marketing manager for Polestar Electric Vehicles in Australia. Do you think you currently have more advanced technology (longer range, better batteries, etc.) compared to your main competitor, Tesla. You have been asked to develop a 30 second creative strategy for a TV commercial. Briefly discuss the key selling ideas, ad appeal, and execution techniques you will use. Please justify Your choice.

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