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You are the Marketing Manager of a new tutoring agency in a local market (Western Washington). Your target market is affluent married couples with school-aged
You are the Marketing Manager of a new tutoring agency in a local market (Western Washington). Your target market is affluent married couples with school-aged children.
You have been tasked with:
- Determining how to communicate with your target audience
- Advertising your company's services and promoting your agency
- Training a sales team
- Learning what the market will bear for pricing
Using concepts covered in chapters 15-19 (in 3-6 paragraphs), clearly explain what you would do to achieve each of these goals. Justify your reasoning, and be clear in your logic. ?
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