You are the Marketing Manager of a new tutoring agency in a local market (Western Washington). Your target market is affluent married couples with school-aged children.

You have been tasked with:

• Determining how to communicate with your target audience
• Advertising your company's services and promoting your agency
• Training a sales team
• Learning what the market will bear for pricing

Using concepts covered in chapters 15-19 (in 3-6 paragraphs), clearly explain what you would do to achieve each of these goals. Justify your reasoning, and be clear in your logic. ?