You are the marketing manager of a small doctor's office looking to expand your patient base. Traditionally, you have used the marketing methods that were somewhat successful, newspapers, tv, radio announcements, flyers, billboards, etc. A colleague has recommended you to collaborate with and use Facebook or blog and view potential patients' discussions.

• What are the potential patients discussing in relation to health issues? Can they be a source of future patients?
• Discuss what marketing strategies you would develop and how would you approach and develop your marketing message to these potential patients.