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You are the marketing officer for an organisation of your choice. You have been asked to prepare and present your organisation's product/brand to your clients.

You are the marketing officer for an organisation of your choice. You have been asked to prepare and present your organisation's product/brand to your clients. However, before you deliver the presentation to the clients, your manager has asked you to deliver the presentation in front of the entire marketing department. Remember that this is a formal presentation hence your approach should be formal. Remember to dress professionally. Prepare and deliver a presentation in front of your class.

Your trainer will roleplay as the manager, while your classmates will roleplay as your colleagues. You are required to prepare and deliver a presentation on a product/brand of your choice available in the Australian market. This is a professional presentation to your work colleagues. The presentation should be 5-6 minutes in duration.

Your presentation should include:

The name and description of the product/brand

The name and description of the company that owns that product/brand (for example iPhone owned by Apple)

Why did you choose that brand/product

The prices of that product

Where is it sold?

Any advertising/ promotion that product/brand is currently offering

Anything else that you feel is relevant

Part A - Plan for the presentation Before you develop a presentation, it is important that you have properly planned your presentation. Use the instructions from assessment 1 to guide you in your work. Additionally, answer the following questions; these questions will help you in further preparing your presentation.

a. Using the table below explain how you will structure the presentation to achieve the intended outcome. Summarise key concepts and ideas.

Structure Key Ideas
Example: Introduction Introduce myself and the topic I will cover; inform the audience of the presentation key points
Topic 1
Topic 2

b. Use the space below to explain who your target audience is and how the choice of presentation strategy and techniques will help you achieve the desired outcome. Explain what evaluation techniques you will use.

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