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You are the operations manager of an electronics manufacturer based in Alabama. You currently use locally-made materials and assemble electronics at your facility. Your company

You are the operations manager of an electronics manufacturer based in Alabama. You currently use locally-made materials and assemble electronics at your facility. Your company does both wholesale and retail, selling to mid-channel distributors like Best Buy or selling directly to the buyer. You also offer in-house repairs and maintain a customer service department. The CEO of the company has come to you to explain that the company is being 'priced out' of the industry because the products are priced too high and the current production processes are not scalable. If expenses can be reduced, the company could lower the cost of the products and be more competitive in the market. If production processes can be increased, market share can grow, particularly internationally. The CEO has asked you to use your knowledge of the global business environment, multinational operations, and diverse work teams to come up with ways to lower costs and increase production, including possible outsourcing and expansion of operations to overseas locations. Please create a proposal that compiles your analysis and recommendations for the CEO

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