You are the owner of Software Solutions, a Halifax, NS,- based software consultancy. Recently, at a major industry trade show in Detroit, you were introduced to a new accounting software package, BCCuracy Plus. Quickly realizing its merits, you signed a deal with the American manufacturer to become the exclusive sales agent for the software in Canada. Now that you won the right to sell the software, you remember your old friend Don Tron. While reading the newspaper last year, you found out that Don Tron has been promoted to VP of Operations for Wealth & Co, a national retail chain selling insurance and investments. Even though you haven't seen or spoken to Don in over ten years, you used to be good friends, and you believe a persuasive sales letter about your new software will not go unanswered.

Write a persuasive letter to Don Tron, where you try to interest him in switching from his current accounting software to BCCuracy Plus.