You are the product manager for Coca-Cola overseeing the market entry into Cuba.For many Cuban citizens, it will be the first time experiencing Coca-Cola. Some Cubans have heard about this product from relatives living in the United States.How would you approach introducing the product to Cuba?

Answer the aforementioned questions or include the following information pertaining to introducing Coca-Cola to Cuba:

• What information do you want consumers to know about the product/company?
• What information do you think consumers want to know?
• When designing the product, what would you standardize and what would you adapt to the Cuban market?
• If you were to design a Coca-Cola bottle to sell in Cuba, what would the design look like? Explain your answer.