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You are the Product Manager for the Nespresso Vertuo and you are planning on launching this new coffee maker in Fall for the holiday season.

You are the Product Manager for the Nespresso Vertuo and you are planning on launching this new coffee maker in Fall for the holiday season. 


What are 5 possible barriers to trial for this product? Explain your thinking.

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1 Price Perception Explanation Nespresso Vertuo is positioned as a premium coffee maker The perceived high cost might deter potential customers from t... blur-text-image

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