You are the project manager for a marketing campaign that involves launching a new product for your company. The project team consists of members from different departments, including marketing, sales, and product development. During a team meeting, two team members from the marketing and sales departments have a disagreement regarding the target audience for the product launch. The marketing team believes the target audience should be young adults, while the sales team believes it should be middle-aged individuals. The disagreement becomes heated, and both team members refuse to back down. Question: As the project manager, what conflict management and negotiation strategies would you use to resolve the disagreement between the marketing and sales team members? Explain each strategy in detail and provide specific examples of how you would apply them to the scenario