Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

You are the Resident Experience Officer for a newly-established nursing home based in New York City. This entity will be named Magnolia Manor and it

You are the Resident Experience Officer for a newly-established nursing home based in New York City. This entity will be named Magnolia Manor and it will offer the usual and customary array of services provided by skilled nursing centers.The Administrator is desirous of embedding elements into the care experience that go beyond the mere delivery of excellent nursing home services, effectively establishing a Good Samaritan program. She specifically has tasked you with developing a proposal identifying and detailing at least five unique features that can be incorporated to "Wow!" care recipients and improve the resident experience. As unique features are requested, you, of course, must conduct market research, investigating what currently is being done by area competitors in order to ensure the development of truly novel enhancements.Out-of-the-box thinking is required.

Paper should have following headings:Introduction(In this section, supply an introduction, helping the reader grasps the intent of the forthcoming work.)Background (city profile-supply a brief overview of the city of focus, noting its name, population, demographic characteristics, and any other helpful background information, competitive landscape - In this section, describe the state of competition in the marketplace by identifying key skilled nursing establishments, discussing services provided, and so on to paint a detailed picture of the given environment.)Enhancements (provide 8 unique recommendations;Recommendation 1(In this section, provide a detailed description of your first recommended enhancement.)Recommendation 2(In this section, provide a detailed description of your second recommended enhancement.)Recommendation 3,Recommendation 4,Recommendation 5,Recommendation 6, Recommendation 7, Recommendation 8. Conclusion(In this section, summarize the proposal, being sure to express your expectations regarding how the suggested enhancements will collectively impact the resident experience.)References.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Management

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

14th Canadian Edition

ISBN: 132161079, 978-0133076752, 013307675X, 978-0132161077

More Books

Students also viewed these Marketing questions