Question
You are the sales V.P. for a large software company. You have the responsibility for the entire country (USA). You and the Sales Director for
You are the sales V.P. for a large software company. You have the responsibility for the entire country (USA). You and the Sales Director for the Southern Region believe you are under-resourced regarding the number (#) of sales representatives in Florida.
You agree that an additional 3 sales representatives would position the company to better compete in this area. As part of your proposal to your boss, the Chief Commerical Officer, you have prepared financials on this request. Answer the following questions:
- What is the Fully Loaded cost (in dollars) for this request?
- How much incremental revenues (sales) would you be expecting to produce as a result of this expansion of 3 additional sales representatives?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
