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You are the volunteer coordinator for the 2018 U.S. Women's Open Golf Championship hosted by the USGA. As you prepare your volunteer recruitment plan,
You are the volunteer coordinator for the 2018 U.S. Women's Open Golf Championship hosted by the USGA. As you prepare your volunteer recruitment plan, you realize that you are desperately in need of volunteers for the transportation committee. You decide to conduct a quick survey using items from the Volunteer Functions Inventory to determine what the community members near the course look for in a volunteer role. Your goal, of course, is to find out what will lead them to volunteer for your event. You send out 1,500 surveys to local residents and receive 550 responses. The results overwhelm- ingly suggest that community members want their volunteer experiences to include social gatherings that allow time with friends and participation in activities favored by their significant others. They view sport as a meaningful avenue for social inter- action and would be eager to volunteer if social interaction were promoted as part of the experi- ence. The survey results also suggest that some members of this group value career-related devel- opment opportunities. Specifically, young adults are looking to use their volunteer experience to develop business connections that will help them Develop a volunteer recruitment plan for the transportation volunteers at your event based on the case study. This plan must include the message that you will deliver and the marketing plan that you will use to promote the social and career-related benefits that are important to your potential volunteers. You must sell the transportation volunteer role and create a plan to ensure that community members sign up to volun- teer for the transportation committee.
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