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You are the VP of the logistics department in a mobile phone company; the headquarter is located in Ohio, USA. For the next 3 years,
You are the VP of the logistics department in a mobile phone company; the headquarter is located in Ohio, USA. For the next 3 years, you will open one facility in Asia due to the high market demand and cost pressure. Please discuss the factors or considerations when you make your industrial location in a foreign county. Explain the factor by using an example.
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When opening a facility in a foreign country especially in Asia there are several critical factors and considerations that the VP of the logistics department in a mobile phone company should take into ...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
