You are thinking of starting a business that specializes in aquatic fish and aquatic fish supplies. The fish and supplies you will be selling are not available at the stores such as Pet Supplies Plus or Pet Smart.

• How will you obtain information about your target audience?
• What research sources can you use to secure this data?
• Where (how) will you create an online presence for your target audience?

Ideally, you want to select the most "profitable prospects".