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You are trying to price the value of a public company in the specific segment of your industry. What would provide the most accurate value

You are trying to price the value of a public company in the specific segment of your industry. What would provide the most accurate value estimate for that company?
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The average P/E ratio of companies in your city times the EPS of the target company.
The P/E ratio of your closest competitor times the EPS of the target company.
The P/E ratio of your closest competitor times the average EPS of companies in your industry.
The DCF was calculated by the use of a reliable interest rate adjustment for risk.

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