You friend working for a small electronics company suggests that their bathroom odor meter appeals mostly to customers who fall into the "experiencers" cell on the SRI VALS chart and suggests that all marketing campaign should be aimed at such customers. In this approach

a. "Experiencers" is a variable

b. "Experiencers" is a level of a variable

Continuing the previous question, you point to your friend that there is a problem with relying on psychographic:

a.It is not meaningful

b. It is not actionable

c. It is not real