You have been appointed as a product engineer in one of a well-established multinational company. After working for several months, you have received numerous customer complaints of the most recent model launched by the company. The failure is very alarming which caused an unexpected accidents and serious injuries to the customer. The news about the product malfunction is vastly spread around the world. Consequently, tarnished the company's reputation. The company has immediately set-up a crisis response team and you have been selected as a member of the team. Propose an action plan in handling this crisis in accordance to the Crisis Management Plan and discuss comprehensively.