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You have been asked to provide business advice to a firm that is in a highly competitive but mature industry environment. Despite their highly efficient

You have been asked to provide business advice to a firm that is in a highly competitive but mature industry environment. Despite their highly efficient operations and relatively tight cash position, they very much want to boost their sales. They believe the best way to accomplish this isto extend the required customer payment periods and are ready to pursue this course of action.

For your review: assess and evaluate this plan and its implications for the firm.

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