You have been hired as a consultant by a local advertising company. They are getting into partnership with a similar company that has branches in multiple international locations.

Your client company is new to the concept of Cross National Management. Prepare a written presentation to their management team that establishes what cross-national management is; its scope; and why it is important for them to develop intercultural competence.

By including scope of cross-national management in globalisation, cultural convergence, and cultural divergence.

And provide a introduction and conclusion to end the written presentation