You have been hired as a Marketing and Innovation Specialist at a private college franchise that has been offering business and healthcare courses for over $35$ years. The college has been operating rather traditionally. Although COVID$-19$ has pushed the college a bit to move some of the classes online, most of the product offering still hasn't been adapted. Recently the college was purchased by an equity firm and the new management is eager to adapt to the changing market. You have been asked to come up with an innovation strategy. Here are the tasks you need to complete at the first stage:

$1-$ Identify the trends impacting business studies and how do you foresee the future

$2-$ Create $2$ scenarios using scenario planning.