You have been hired as a marketing consultant by Bob Jones. Bob is an engineer who has developed a new stunt kite.  The kite is technologically sound and very cool, but Bob has no idea what to do next.  

Based on your deep wisdom about the concept of branding and marketing in general, explain 5 key areas of advice that you would offer Bob as he tries to figure out how to make money on this new product.  Your answer should reflect your understanding of the role and process of branding.