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You have been hired as a Strategic Prospecting Consultant by a Canadian Company of your choice. Prepare a professional report (Cover page, table of

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You have been hired as a Strategic Prospecting Consultant by a Canadian Company of your choice. Prepare a professional report (Cover page, table of contents, headers and footers (except on title page), section headings, and references) describing a strategic prospecting plan. The report must include the following: 1. Name of the Company you have chosen: a. Must be business to business b. Try to choose a company that interests you and could be a career opportunity c. Must have a Canadian presence d. You will have to do research (lots) on the company so make sure there is lots of information available about their products/services, pricing, and competitors 2. Information on the company: a. Type of Business b. History of Business c. Number of employees d. Target Market Served e. Products and Services Offered f.Key competitors g. Current Strategy and Performance 3. Strategy: a. How leads will be generated b. How leads will be qualified c. How sales prospects will be prioritized d. How information to prepare for sales dialogue will be obtained e. How the strategic prospecting strategy will be tracked and evaluated

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1 Name of the Company Bombardier Inc Bombardier Inc is a multinational company that specializes in manufacturing business jets commercial aircraft and trains The company has a strong Canadian presence ... blur-text-image

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