You have been hired by an ad agency and your client is a new fast food company called "Healtheatery". They specialize in Healthy Fast Food items like Gluten Free, Vegan, Low Carb and No Sugar. They want to position themselves as a healthier option to other fast food brands like Tim Horton's, McDonald's and A&W.

They are about to open their first outlet near George Brown College Water Front campus and want to target consumers to come to their opening.

Using the principles of segmentation, targeting and positioning, suggest the following:

Choose a segment they should target and describe your chosen target market. (1 mark)

Which decision-making funnel stage will you target with your creative ad and why? (1 mark)

Suggest a tagline for a Creative ad of Health eatery? (2 marks)