You have been hired by an International Consumer Packaged Goods company to research what they believe to be an attractive market in your home country for the launch of a new personal skincare product for women.

This assignment includes research, analysis, and a conclusion.

• The research that you are undertaking is for an International Consumer Packaged Goods company that believes that your home country is an excellent target market for the launch of a new personal skincare product for women.
• The product's general formulation contains moisturizing, and SPF properties, it could also be adapted to contain skin lightening or darkening properties.
• Specifically, their prospective target is your home state, province, or major metropolitan area. Examples: Tehran, Iran; Shanghai, China; Greater Toronto Area (GTA), Ontario, Canada; Chennai, Tami Nadu, India; So Paulo, Brazil.
• Your task is to develop an analysis and prepare a written report on the following parameters:
  • Attractiveness of the market including an overview and discussion of - the best segments/targets, related literacy and education levels, media sources, and general economic conditions.
  • Your focus should include culture, relevant insights into history, geography, and climate and specifically, you should examine:
    • Material Culture - Technology - the techniques and "know-how" of producing material goods; Economics - the employment of capabilities and the results.
    • Social Institutions - Social organizations - family life, status, age. Education - literacy and intelligence and how informed the public is. Political structures - control over business.
    • Belief systems - what are they and how do they affect product and promotional acceptance?
    • Aesthetics - Graphic and plastic arts - degree of modernization. Folklore - superstition, tradition, etc. Music, drama, and dance - promotional possibilities.
  • The report must have a supported conclusion to enter the market or not including, a description of the target market and any product adaptations that the company would have to make.