You have been hired by Cleanaway Waste Management (CWM) to work in an advertising campaign as a marketing officer. You will work directly with the Marketing Manager who will be your direct supervisor for this project. Your task is to contribute to the execution of an advertising campaign that aims to inform new potential customers of the services offered by CWM and gain new customers. Follow these tasks to complete this project.

Task 1;

Your first task is to review the project's advertising brief and answer the questions that follow:

Advertising Brief:

Client name (organisation you chose)	Cleanaway Waste Management Limited https://www.cleanaway.com.au/
Description of client's business activity	Cleanaway Waste Management (CWM) Limited is Australia's leading total waste management, industrial and environmental services company.
Advertising campaign general purpose	To inform new potential customers of CWM services and increase sales
Specific objectives	Reach at least 1,500 businesses in NSW, VIC and QLD during the campaign Convert 20% of leads during the campaign in each state
Timeframe	3 months
Budget	$150,000
The target audience of the campaign	Business in general across Australia that are in need of waste management solutions
Online presence to be used in the campaign	Social Media
Pricing strategy	Keep current prices, no discounts
Campaign message	With you, for you - Essential waste and resource recovery services
Message carrier	Normal Australian person
Tone of message	Friendly
Media types	Social Media - Facebook and Instagram Video and Photo
Call to action	Contact CWM for quoting service
Legal and ethical requirements, code of practice and national standards relating to executing your advertising campaign	The campaign is to be regulated by the ACMA and AANA standards.

Question 1: Based on the advertising brief provided by CWM, identify the different task requirements and come up with an action plan. Follow this template to complete this task.

Task	Expected Timing	Budget	Staff required	Other required resources	Related legal requirements	Related organisational policies and procedures	Related ethical requirements to consider

Question 2: Your manager has requested that you prepare a media plan with at least 3 social media platforms to run through the campaign. This media plan will be used to negotiate the media contract with the designers. Complete the media plan and answer the questions that follow.

Social Media Type	Description of the ad	Description of the ad	KPIs for performance monitoring

Question 3:

Write an email directed to your boss explaining at least 2 important requirements that should be considered when negotiating with the media agencies.

Task 2

Question 1: In the stage of implementation your next task is to communicate to your relevant stakeholders.

a. Identify at least 2 key stakeholders to your advertising campaign.

b. Write a formal email to communicate with them where you clearly state their role and the task requirements. Follow this template.

Question 2: Your manager has requested that you develop a process to help him analyse the performance of the advertising campaign. Explain your process in detail step by step (At least 5 steps for the process).

Task 3

The following is a summary performance report for the advertising campaign after its execution. Your task is to review the performance of the campaign at this allocated point. Compare these results against the objectives of the advertising brief and answer the questions that follow

Variable	NSW	VIC	QLD
Customers Reached	450	500	550
Customers Converted	113	105	99
Budget	$45,000	$50,000	$60,000

Question 1: Identify and address any variations in performance between the expected and actual performance results. Explain.

Question 2: Provide at least 1 recommendation of improvement for future advertising campaigns.