Question
You have been hired to develop a marketing plan for QANTASAirlines. Discuss the 4segmentation basesthat may be used,andthenrecommend a target market forQANTAS. Students should combine
You have been hired to develop a marketing plan for QANTASAirlines. Discuss the 4segmentation basesthat may be used,andthenrecommend a target marketforQANTAS.Students should combine their discussion with theories provided in lecture
Reference:a minimum of2 academic sources to support your discussion. References provided must followReference Requirement detailed on page 4.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
