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You have been hired to develop a marketing plan for QANTASAirlines. Discuss the 4segmentation basesthat may be used,andthenrecommend a target market forQANTAS. Students should combine

You have been hired to develop a marketing plan for QANTASAirlines. Discuss the 4segmentation basesthat may be used,andthenrecommend a target marketforQANTAS.Students should combine their discussion with theories provided in lecture

Reference:a minimum of2 academic sources to support your discussion. References provided must followReference Requirement detailed on page 4.

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