You have been layoff due to thepandemic. To survive, you decided to become an entrepreneur and your target market is TWEEN GENERATION. Based on this scenario, make a report using below guidelines.

1.0 Introduction

The justification of the type of product that you want to sell. You are not allowed to represent any brand currently operating in the market.

2.0 Outline the customer driven marketing strategies you want to employ for your business.

a) Customer profile based on the selected criteria in market segmentations.

b) Market targeting strategy.Choose ONE (1)only.

c) Differentiation and positioning strategy

3.0 Briefly explain the marketing mix strategy for your business. You are required to illustrate your answer by using the product of your choice.

a) Product strategies (logo, design, attribute and other characteristics.

b) ChooseTWO (2)distribution strategies

c) ChooseTWO (2)promotion strategies

d) ChooseTWO (2)pricing strategies

4.0 Conclusion