You have been promoted to Brand Manager for a soon-to-launch candy bar. The company launching the candy bar is well known in the sweets category but does not have a candy bar.... yet. The brand has been in the candy space for 75 years, has strong brand equity, is still well liked and sales seem to be strong. As brand manager for this new candy bar, you need to educate senior management on branding and will need to: Explain under what conditions the company should launch the candy bar as a brand extension vs. a new stand-alone brand. Explain the strengths and benefits of launching the candy bar as a brand extension. Explain the weaknesses of launching the candy bar as a brand extension. Explain under what circumstances the brand might not want to launch the brand as an extension