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You have been recently appointed as the marketing manager of UPSA Insurance in charge of spearheading the organisations marketing objectives. However the senior management team
You have been recently appointed as the marketing manager of UPSA Insurance in charge of spearheading the organisations marketing objectives. However the senior management team has some questions which has eluded them in the marketing of insurance products and services. Drawing on your knowledge of marketing, provide answers to the questions from senior management listed below: How can the service quality of UPSA insurance be defined and improved when the product is intangible and non-standardized? (5 marks) How can UPSA insurance be certain it is communicating a consistent and relevant message when some of the elements are the service providers themselves? (5 marks) How should the prices of insurance offerings be set when it is difficult to determine actual costs of production and price may be intertwined with perceptions of quality?
You have been recently appointed as the marketing manager of UPSA Insurance in charge of spearheading the organisations marketing objectives. However the senior management team has some questions which has eluded them in the marketing of insurance products and services. Drawing on your knowledge of marketing, provide answers to the questions from senior management listed below:
How can the service quality of UPSA insurance be defined and improved when the product is intangible and non-standardized? (5 marks)
How can UPSA insurance be certain it is communicating a consistent and relevant message when some of the elements are the service providers themselves? (5 marks)
How should the prices of insurance offerings be set when it is difficult to determine actual costs of production and price may be intertwined with perceptions of quality?
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Accounting Tools for business decision making
Authors: kimmel, weygandt, kieso
4th Edition
978-0470117262, 9780470534786, 470117265, 470534788, 978-0470095461
