You have been tasked by McDonalds Malaysia, to prepare a new concept CosMcs, retail restaurant location, to expand further expand McDonalds CosMcs, into the Malaysian market. 1. Determine store location a. Environmental analysis economic factors, demographic factors, social factors & brand b. Store location analysis i. Alternate geographic trading areas ii. Type of location iii. Literacy of population iv. Trading factors v. Accessibility vi. Amenities

2. Retail operations: managing the store a. Finding the right personnel and training the employee(s) b. Operations functions employee scheduling, store maintenance, reducing inventory shrinkage