You have been tasked to study profitability of products. Which questions should you attempt to answer at the start of the project?

Select an answer:

Why are the salespeople not selling these products? When did these products stop being profitable? Why can't we just mark these products up in the hopes they are profitable?

When did this become an issue? Whats the highest markup we can apply? When can we start a major sales campaign to turn this around?

What is the current cost of the products? What is the current sales price of these products? What is the current margin of these products? Which of these products ever been profitable?