You have been working as a probationary Junior Marketing Executive in Unilever, Sri Lanka As a part of probation period evaluation programme you are required to discuss the concept of marketing as well as its role within the organisation. Further to this you will have to explain how marketing interrelates with other functions within the business.

Your report should cover the following:

1.Introduction to the concept of marketing, including current and future trends.

2.An overview of the different marketing processes.

3.Explanation of the role and responsibilities of a marketing manager in the context of the organisation.

4.An explanation of how marketing influences and interrelates with other functional departments of the organisation.

5.Discuss the value and importance of the marketing role in the context of the organisation.

6.Critically analyse the significance of having effective interrelationships between different functional departments in the organization to have an effective marketing strategies.